Your Products, Everywhere How FeedDispatch handles multi-channel feeds

If you sell products online, you've probably had that moment where you think: "I should really be on Google Shopping. And Meta. And maybe Pinterest too." Then you look into what it actually takes, and suddenly your afternoon is gone.

Each sales channel wants your product data in a slightly different format. Google has its own rules. Meta wants things structured another way. And if you change a price or run out of stock? You get to do it all over again.

The spreadsheet trap

Most merchants start with CSV exports. You download your product catalog from Shopify, massage the columns to match Google's requirements, upload it, then do the same for Meta. It works — until it doesn't.

A price changes and your Google feed shows the old number. You discontinue a product but it's still appearing in Pinterest ads. A new variant gets added and you forget to update one of the three spreadsheets sitting on your desktop.

This isn't a rare problem. It's the daily reality for thousands of Shopify merchants trying to sell across multiple channels.

Why every channel is different

Google Shopping needs GTINs, specific product categories, and structured shipping data. Meta wants pixel-compatible formatting and specific image ratios. Pinterest has its own required fields for rich pins.

It's not that any single channel is hard to set up. It's that managing all of them at once — and keeping them in sync — becomes a part-time job. Time that could be spent on actually running your business.

What FeedDispatch does differently

FeedDispatch takes a simple approach: you install it once, connect your channels, and your products flow automatically. Each channel gets data formatted exactly the way it expects.

When you update a price in Shopify, every connected feed updates too. When a product goes out of stock, it disappears from your feeds. When you add a new product, it shows up everywhere it should.

No spreadsheets. No manual exports. No forgetting to update that one feed you set up three months ago.

How it actually works

FeedDispatch connects directly to your Shopify store and reads your product catalog. It understands the specific requirements for each channel — what fields are required, what format they need to be in, what data enrichment helps your products rank better.

When something changes in your store, FeedDispatch picks it up and pushes the update to every connected channel. You don't have to think about it. Your feeds are always current, always correctly formatted, and always in sync.

• Google Shopping feeds with proper categories, GTINs, and shipping data
• Meta product catalogs ready for Facebook and Instagram ads
• Pinterest feeds optimized for rich pins
• Real-time sync whenever your Shopify data changes

The price: free. Actually free.

Here's the part that usually gets a raised eyebrow: FeedDispatch is completely free. No trial period. No "free for 10 products" limitation. No catch.

Why? Because it's part of how we think about building the Bienity ecosystem. We have products that generate revenue — like GhostQuill for AI blog content and Parley for customer chat. FeedDispatch is a tool that makes your store better, brings you into the ecosystem, and costs us very little to run.

We'd rather give you a genuinely useful free tool than charge $29/month for something that should be table stakes.

Who this is for

If you have a Shopify store and want to sell on more than one channel — or if you're already doing it manually and tired of the spreadsheet shuffle — FeedDispatch is built for you.

It's especially useful if you have a catalog that changes frequently. New products, seasonal pricing, variant updates — the more your catalog moves, the more time FeedDispatch saves you.

Getting started

Install FeedDispatch from the Shopify App Store, connect your channels, and you're done. Your products will start flowing to Google Shopping, Meta, and Pinterest within minutes.

No configuration wizards. No 47-step setup guides. Just connect and go.

If you're also looking to drive more organic traffic to your store, check out how GhostQuill can help with AI-powered blog content, or how MetricMonday gives you privacy-friendly analytics — no cookies required.